12 Best SEO Software for Small Businesses & SMEs to Try in 2024

We all know how important SEO stands for building an online presence for your brand. According to research by BackLinko, the top search results on Google get 32% of all the existing clicks. That’s why small businesses need to work on SEO continuously to grow revenues and turn leads into customers. 

With the growing virtual marketplace, proper SEO strategies are necessary. For this purpose, small businesses can use different types of SEO software to improve their visibility online, boost their website ranking, and drive traffic organically. As per SEMrush 2024, about 46% of marketers and business owners agree that SEO is important for content marketing, while 47% have the notion of audience research. 

In this blog, I will explain the 12 best SEO softwares for small businesses to try in 2024 to boost their online presence effortlessly.

How Does SEO Software Boost in Website Rankings?

SEO softwares are excellent at handling the SEO business for you. A report from BrightEdge says that 68% of online experiences start from a search engine. Therefore, optimizing your content makes a difference, such that it will be found even when someone searches for something else. 

SEO softwares optimizes your content in such a way that increases the chances of your website appearing more on searches. It provides traffic and attracts leads for your software website.

In addition, you will need to complement your website with engaging content that is valuable to your prospective customers. Such a website shouldn’t take time and effort to load. This is because 25% of people will leave your site in about 4 seconds. After all, they deem it slow or useless. And SEO software makes it possible for such cases not to occur.

Using SEO software can help elevate your company’s content above the rest. It allows your business to be seen in the spotlight in Google and other search engines. Seventy percent of marketers believe that SEO is more effective than PPC. Whether your company is new to the market niche or not, rest assured that once you have high search optimization, your website will most definitely be on top of all other websites.

12 SEO Software You Need in 2024

Though there are a lot of SEO softwares available on the market today, below are some of the top-rated ones that can really change the way your website performs on the web: 

1. SEMrush

SEMrush uses more than 20 billion keywords and over 800 million domains, so it’s a must-have for any small business. Using SEMrush, you will be able to detect changes in your sector niche. It checks your on-page SEO and makes recommendations for improving pages. This helps you grasp your pages and make them perfect from an SEO point of view so as to increase lead generation.

Furthermore, it assists you in identifying important keywords that should be part of your campaign. It will tell you what the competition uses as keywords and how they are ranked in search engines. With it, you get ample knowledge of where you stand vis-à-vis your competitors.

Pricing:

• Pro:  $129/month
• Guru:  $249/month
• Business: $499/month
• Enterprise: Custom-priced solution designed for all of your business needs.

You can also get a free trial on SEMrush to explore its full potential.

2. Ahrefs

Ahrefs is mainly perceived as a backlink authority checker, but it’s far more comprehensive than that. It is a digital marketing tool that provides backlinks reports and SEO overviews. In addition, it provides SEO services such as ranking tracker and keyword tools. 

Ahrefs comes next to Google as one of the most prominent website crawlers, but no one knows about this. In fact, Ahref’s site audit feature will keep most SEO experts busy because it’s the best SEO tool around.

Ahrefs provides insights on which web pages link to your website and then analyzes the quality/ relevance of these inbound links. With this in mind, users can spot gaps that they could use to create many high-quality backlinks and thus increase their positioning in search engines. 

Additionally, it has a fantastic dashboard that will enable you to monitor all the data easily.

Pricing:

• Lite: $99/month.
• Standard: $199/month.
• Advanced: $399/month
• Enterprise: $999/month

3. Moz Pro

Since Moz popularized SEO in marketing in 2004, it has been regarded as the originator of SEO. Moz Pro enjoys great recognition among users thanks to its Capterra rating of 4.5 out of 5, as it makes SEO accessible for everyday people without simplifying it. Using Moz Pro will help you find out whether your audience is responding to your campaigns. 

It makes it easier to track where your keyword lands on the search engine results page. This tool also gives tips on what other people do when searching for a business like yours. 

This will give you a clearer idea of what terms your target group employs when searching for products or services for your company. You will then know how to rank on these keywords and bring in more of the right kind of visitors to your website.

Pricing:

• Standard Plan: $99/month
• Medium Plan: $179/month
• Large Plan: $299/month
• Premium Plan: $599/month

4. SpyFu

SpyFu is a cloud-based marketing tool that enables you to spy on the ranking history of any domain. With a few mouse clicks, you can see all places where such a domain appears, including all keywords bought in the paid context of Google service, all modifications of ads, and their variations.

With Spyfu, you can know who your closest organic rivals are and how they approach SEO. You can also determine how other companies you compete with are doing this. 

Clicking on the tab ‘Competitors’ brings up the search field when a domain is entered, and SPyFu presents a chart. It simply provides the ranking of your up to five competitors based on the organic keywords. This graph has information that enables you to assess the way your website is compared to your competitors.

Pricing:

• Basic Plan: $39/month
• Professional Plan: $39/1st month and $79/after 1st month
• Team Plan: $299/month

5. Google Analytics

Google Analytics, also known as GA, is a freestanding analytics tool that helps analyze your website or app’s performance in great depth. As such, it is one of the best integrators with Google’s marketing and advertising products and related systems. Google Analytics is all about tracking your website, so if you have JavaScript code on your website pages, then it will do just that.

Upon a user’s visit to a page with this code snippet, the code implements a JavaScript file that starts collecting and transmitting data to GA. Then, GA starts collecting data from your site so that the information can be reflected in the reports inside GA.

It gives information regarding the most popular sources of the users’ activities, helps to monitor how consumers fulfill different tasks like adding items to the shopping cart or buying products, provides significant statistics about marketing plans and the level of efficiency of the whole campaign, detecting changes and tendencies in consumers‘ conduct.

Pricing: 

• Google Analytics Free version: No cost
• Google Analytics 360: $150,000/month

6. SE Ranking

SE ranking is currently the best SEO software kit in 2024 with regard to fair pricing and functional capacity. It has been on the rise for some years and is already catching up well with other popular tools such as Ahrefs and Semrush. It gives useful information about your site’s efficiency and suggests possible steps forward, like keyword suggestions and content optimization chances.

Also, the platform has a keyword position tracking facility that allows users to keep track of their website’s search ranking over time. Website audit tool offers an extensive SEO audit analysis of a visitor’s site performance on search engines. 

Such a process involves reviewing on-page optimization, technical SEO, and backlinks to determine what should be done for better optimization and provide recommendations accordingly.

Pricing:

• Essential: $44/month
• Pro: $87.20/month
• Business:$191.20/month
• Custom: On contact

7. SEObility

The next on the list is SEObility, which comes in handy for all important SEO works, such as site audits, keyword research, onsite optimization, and link building. SEObility is mainly known for providing tools for backlink analysis and tracking of search engine positions.

The ranking aspect facilitates tracking of daily keyword rankings in various countries and cities through the use of the Rank Tracking aspect. On the same note, this device allows users to monitor their SEO backlinks, track what their competitors are doing, and discover new link-building ideas.

Seobility is an SEO tool. Ensuring that SEO is well-presented is very important in maintaining a good web presence for your site. This tool helps you identify errors that may threaten your SEO efforts. Making corrections means increasing the natural flow and reducing the website’s bounce rate.

Pricing:

• Basic: Free
• Agency: $200/month
• Premium: 14-day free trial and then $50/month

8. WOORank

Woorank allows you to monitor everything concerning the SEO performance of the website and indicates any issues that have been unnoticed. Enter a URL from any site, and a comprehensive audit of all top SEO components will be offered.

Woorank has an excellent SEO analysis as one of its key aspects. It analyses both on-page factors and off-page factors of a website, like meta tags, keywords, backlinks, and domain authorities. 

Furthermore, Woorank investigates a site’s accessibility and suitability for mobile devices. Elements such as page load speed, response on various devices, and usability are considered.

Pricing:

• Pro: $89.99/month
• Premium: $199/month
• Enterprise: Price on contact

9. SEOquake

The SEOQuake plugin for browsers is free, simple, and loaded with many SEO tools and metrics, plus some organic research data, all at a click. The use of SEOquake is the most popular SEO web extension for SEO purposes. SEMrush, a renowned SEO tool provider owning the most extensive keyword base and data, has designed it.

It is possible to incorporate this plugin on a search engine results page, leading to faster access and use. When you complete downloading and installation of this icon, the tool will be visible at the top right-hand corner of the screen. 

Many companies or agencies are dealing in search engine optimization, offering to help direct organic traffic toward your pages.

You can keep track of the various avenues through which you obtain traffic with SEOquake. The extension allows you to measure the visitors the company receives from its organic search results, paid ads, or other social networks. 

Also, this can be applied when you need to track down what a competition has posted in SERPs. However, you can use all these findings to solidify your approach and defeat the rival site.

Pricing:

Since it’s a browser extension, you can use it for your business at no cost.

10. Screaming Frog

One of the most popular SEO crawler tools, Screaming Frog’s SEO Spider, audits your entire website, checking for anything that might be hurting your website’s technical SEO. It helps identify redirects, duplicate content, and links at lightning speed. 

You can even set a routine for frequent SEO audits to ensure that you constantly keep your site updated. One of the UK’s earliest SEO agencies generates it.

You do this without any tool by checking through each page of your website, but the chances are that you will have missed one or more redirects, duplicate content, meta refresh, and others.

It is possible to have the Screaming Frog crawl your small or large websites using it. Using the SEO Spider, you can export fundamental on-page SEO components (URL, page title, meta description, headings, among others), enabling them to form a solid base of SEO recommendations.

Pricing:

• Free: No price
• Premium license: $259/month

11. Google Trends

Google offers a special online tool, Google Trends, that analyzes and compares query trending data. This search tool has existed since 2006 and has reached the number of SEARS per unit within specified locations throughout its operation.

However, Google Trends calculates keyword fame, not frequency. Here’s how Google explains it: Compare relative popularity. These are made on several bases, including each data point divided by the total geography searches over the time range that were made.

Begin using Google Trends by typing in a keyword in the search box and either pick one of them listed or use the examples. Marketers have a plethora of benefits accrued from mining Google search trends.

Pricing:

Google Trends is free to use, so you can use it without paying anything from your pocket.

12. LinkStorm

LinkStorm takes the tedium out of internal linking by automating the process of finding related web pages, choosing anchor texts, and creating page connections via internal links.

Simply plug in your domain, and the tool automatically dissects the site into pages and links, finding issues and link opportunities. LinkStorm comes equipped with three unique algorithms to find the best internal link opportunities aligned with your goals:

The “Semantic Similarity” algorithm is the most powerful where the software uses AI machine learning to understand web content and select contextually relevant anchor texts. “Content Matching” extracts seed keywords from related web pages, and “GSC Terms” integrates Google Search Console data to suggest internal links for top-performing keywords.

LinkStorm might be the youngest innovation on this list, but its impact on SEO is just as significant.

Pricing:

• Small: $30/month
• Medium: $60/month
• Large: $120/month

How to Choose the Best SEO Software?

For starters, choosing an SEO software can be overwhelming. However, below are some tips you can consider when choosing one for your business:

Do you know your target audience?

Ensure that you first know what your client needs so that you can select a credible SEO tool conversant with your products and services. Once you have a solid and all-encompassing picture of the client’s demands, you will be able to select the necessary tools to satisfy them. 

The provision of this guide enables the organization to realize its work goals and directions appropriately. A good SEO analyzer should be familiar with the client’s specific requirements and business expectations.

Is SEO software’s data accurate?

Accurate or near-accurate rankings are necessary for good SEO. Before reviewing another aspect of an SEO platform, examine reviews that evaluate how accurate the information collected and reported is. 

The central part is the keyword ranking tracker, which is the essence of SEO itself. Ensure that they give rankings for mobile and desktop results as well as those of different search engines.

For instance, SE Ranking is known all over the world for its 100% accurate keyword tracker that lets one track the positions of searches on multiple gadgets, including maps and YouTube. The other thing is that it adds more information concerning search visibility as well as site traffic for timely changes on websites.

Is the On-page auditing good enough?

Good SEO tools also include an opportunity for a site audit on a full scale. It is not like you will have just a set of numbers showing the order of numbers associated with your website — the data provided are way more complicated. 

Of course, this is good because it will enable you to learn from your mistakes and devise fresh solutions for every problem your site might have.

Comprehensive on-page analysis tools scan your website, providing you with an inside-out perspective of whether it is ailing or healthy. Only SEO applications with integrated audit tools must be used consistently.

To what degree and thorough is their site audit?

Website audits ensure you check on your SEO progress and discover likely technical and SEO problems. It should be a part of every SEO tool. See how many parameters are part of the audit, and figure out what type of reporting you will get afterward.

How to Get the Most Out of Your SEO Software?

Here are some tips on how you can use your SEO software in the best way:

Regular monitoring and analysis of website performance

SEO software can help you track your website’s performance in a variety of ways, including:

• Keyword rankings: It will help you understand where your site appears when people enter certain keywords into their search engines.
• Organic traffic: From this, you can tell what amount of traffic your site has coming from search engines.
• Backlinks: This tells you how many other sites are pointing to yours.

This will help you pinpoint issues of concern in your website and where it should be improved. For instance, as long as your site ranks well for specific keywords, you may focus on optimizing your articles for other keywords. 

You should also monitor changes in your website’s performance over time for you to know if your SEO efforts are bearing fruits at all. For example, you may check for changes in your keyword rankings and confirm whether you are ranking at the top positions in search results. Alternatively, you can measure your natural traffic and observe if there is a growth in it over the days or months.

Use keyword research tools

Using keyword research tools will show you other words related to the products, services, or information you provide to your audience. With these details, you could then proceed to reevaluate the content of your website as well as its associated meta tags with regard to the said keywords.

When choosing keywords to target, you should consider the following factors:

• Relevance: They must pertain to your website’s content and niche as well.
• Search volume: For this to be effective, large numbers of searches must be made using these keywords.
• Competition: You have to keep your keyword terms uncompetitive; hence, your page can rank well on them.

After identifying your preferred target keywords, you can then optimize your onsite and offsite content and meta tags using the relevant SEO software in your preferred search engine program.

Website contents and meta tags

The SEO software can be used to optimize your site’s content and meta-tags for your targeted keywords. This includes:

• Content optimization: It means ensuring that your content is up-to-date, educational, and captivating. Moreover, your target keywords must appear seamlessly within the body of your content for the whole thing to be coherent.
• Meta tag optimization: Meta tags are usually brief sentences contained in search engine results. Ensure that you optimize your meta tags with your target keywords in a way that describes everything about the content well.

Keep track of competitor rankings and strategies

You can also use SEO software to monitor where your competitors are ranking and their strategies. Such information helps you identify areas that should be improved so that they are better than those of your rivals.

This is just one example of how you can use SEO software to discover the keywords your competitors are ranked for, compare them to yours, compare their content to your own, and analyze their backlinks.

This, in turn, will help you decide on the right SEO strategy for your business.

Frequently Asked Questions (FAQs)

Does SEO really work for small businesses?

Yes, SEO works the same way for everyone. If your content is optimized and up to mark, SEO will recognize it no matter what. So, small-scale businesses with the best strategies can utilize SEO to enhance their visibility and improve sales.

Is it really worth investing in SEO?

Yes. SEO is a huge industry: HubSpot reports that 69% of marketers are into SEO. Nevertheless, is a complete SEO wallet needed for your business that does not require a considerable increase in sales or web recognition?

The answer, in most cases, is affirmative.

Are there any free tools by Google?

Google offers many free SEO tools, which webmasters and SEO professionals can use to improve their websites’ search engine rank and overall performance.

I’ve covered the most popular and most useful: Google Webmasters, Google Trends, and Google Analytics.

Is SEO still profitable?

Yes, SEO is worth it in 2024 and forever. Therefore, SEO will always be a necessity as far as websites and search engines exist.

While it’s unlikely that SEO ten years from now will look anything similar to SEO of today, ensuring that your site sends out the right signals to search engines is something that you will always need to keep in mind if you are to be found.

Wrapping Up!

Small businesses have a great chance of success in an online market if they choose the appropriate SEO software. Currently, many tools and websites include various options that increase online exposure, boost organic traffic, and optimize overall website performance.

However, one should only partially depend on SEO software since one must continue learning in pursuit of dynamic SEO.

To achieve sustained success, companies must remain at par with any developments in their respective industries, observe best practices, and make use of an all-encompassing SEO strategy.