Are you looking for the best SERP tracking tools to track the ranking of your website’s keywords on Google? I know, it’s quite a challenging task to track hundreds of keywords and keep the history data for the keywords, and if I personally prefer doing it, it consumes lots of time.
In situations like these, we all need some tools which can help in tracking the position of our website’s keyword on Google and other search engines and keep records of the past positions and also let us know about any swings of upstream and downstream in Google – but most of the tools aren’t able to do so.
So here in this guide, I’m listing a few tools which can help in accurately tracking the position of our keywords on Google and save our precious time in doing so. You can also automate your works with these tools, so they’ll email you whenever it sees a big upstream or downstream of your website in Google.
Now, without taking more time explaining the whole process, let’s begin with the best SERP tracking tools…
Best SERP Tracking Tools to Track Keyword Position
So the wait is over.
Here I’m sharing the list of best SERP tracking tools that save a lot of your time and help you to focus on the important things.
The first on our list is SERPWatcher by Mangools, which is well known for developing 5 simple but powerful SEO tools, including KWFinder (which is one of the best tools you ever find in this universe for doing keyword research).
SERPWatcher is another powerful SEO tool made by Mangools to automate your keyword position tracking on Google. With the Mangools subscription, you’ll get 200 keyword lookups on a daily basis with their basic plan and up to 1,500 lookups on their premium subscription.
The thing which I liked most about mangools is, it offers SERPWatcher, KWFinder, SERPChecker, LinkMiner, and SiteProfiler subscriptions in the same plan. It means you can grab all these SEO tools in every plan you purchase, which indeed is great for bloggers like us.
SEMrush is another most powerful and trusted tool for tracking the position of keywords in Google. When we talk about SEMrush, it is one of the best tools for managing all your SEO works, including link building, doing website auditing, and tracking the keyword positions.
Most famous brands, including Quora, eBay, and HP, use SEMrush for their SEO works. Its position tracking tool will help you track your keyword ranking in all countries you want across all device types.
SEMrush offers Pro, Guru, and Business pricing, which starts from $99.95/month – but for TheWPX readers, they’re offering a 30-day trial for Pro and a 14-day trial for the Guru plan. For more details and to avail of this offer, you can check our blog post on SEMrush free trial.
SERPWatch.io is another most powerful SERP tracking tool in the market for tracking the position of your keywords in Google. It offers various countries, cities, or device options through which you want to track your keywords’ position.
This tool is one of the cheapest tool in the market for tracking the keyword position, the basic plan of this tool start from $1/month for tracking 5 keywords per month (yes, on a daily basis) and you can customize the plan according to your requirements of the keyword you want to track.
If we compare this tool with the SERPWatcher tool I shared above, for tracking 250 keywords per month, it cost you $23/month and the SERPWatcher by mangools cost you $29/month for tracking 200 keywords in the basic plan – but they also provide you the access to its another SEO tools in the same package.
Basically, I recommend SERPWatch instead of SERPWatcher only when you need to track a small number of keywords, i.e., 5-200 keywords per month because of its limited features as compared with the SERPWatcher tool by mangools.
I don’t think I’ve to explain about Ahrefs in my guide – because most of us (or all of us) have heard about this brand, and some of them even use this tool for tracking the performance of our website. This tool is one of the most popular tools which I prefer for OFF-Page SEO.
They recently launched the Rank Tracker feature on their website, which allows you to track the keyword ranking on various countries and from various devices. Along with the keywords’ position, it shows various other details of the keywords like the volume of the keywords, estimated traffics, SERP features, and Keyword difficulty.
Along with the rank tracker option, Ahrefs offers various other power-packed features, including Website Auditing, OFF-Page SEO management like checking new and lost backlinks, referring domains, and deeply analyzing your competitor’s top pages, top keywords, etc.
Nozzle is another very interesting keyword rank tracker tool that is available on the market and which can help you in checking SERP position. This tool does much more than any SEO position tracking tool that you may have encountered before and you can personalize it according to your needs, track keywords according to custom schedules and pull data on an hourly, daily, monthly, or quarterly basis.
In addition, by using this tool and its custom pulling feature, you can easily monitor the position of your most important keywords at regular intervals, which will help you to know about the fluctuations of your position and to do SEO adjustments for these keywords even before your competitors do so.
The Nozzle.io subscription plan starts at $49/month with 10,000 monthly pulls and all other features, as well as the fact they’re coming with Google’s PAA keywords, which gives your website an extra boost in ranking when you include those keywords or questions to your blog post.
This tool was very much appreciated by me because it goes above and beyond just tracking your domain name’s rankings on SERPs, and it is also capable of discovering and monitoring all the important data about your competitors. You can also extract keywords from the “People Also Ask” boxes so that you can gain more insight about your targeted audience and their needs.
Last but not least tool on our list is SERPStat which indeed is another best tool for SERP tracking. This is another most power-packed all-in-one SEO tool for serious digital marketers. It helps you do keyword research, tracks the position of the keywords, does competitor research, and does tons of other research.
The base pricing of the SERPStat tool starts from $55/month when you pick their annual plan and with this pricing, you’ll get access to 20+ for running SEO, PPC, SMM projects and to improve the visibility of your blog or website. Most bloggers recommend this tool for doing Keyword research.
The thing which I liked most about this tool is the extended API interface and the white-labeled report – but it cost you double or triple as compared with the base plan, which is something not affordable for small bloggers and marketers.
Which Tool Do I Recommend?
The tool which I highly recommend you to use is SERPWatcher by Mangools. You can easily get this tool for $29/month (extra 10% OFF using this link) along with a subscription to a few other powerful SEO tools, including KWFinder (which I personally prefer using for my all keyword research work).
As compared with the other tools I shared above, it is one of the cheapest tools for tracking the position of the keywords along with some other power-packed features, and the thing which I liked most (apart from the all-in-one SEO tool) is the cleanest design.
This tool’s design looks most refreshing and easy to use with the proper use of elements and entities. If you’re a beginner who just started your blogging career, then starting with this tool is indeed great and valuable for you.
Here I’m also sharing some bonus tools which are best for tracking the position of keywords in SERP. Some of them are even more beneficial than the tools I shared above and are the best alternatives to them.
If you want, you can also give them a try!
1. SE Ranking
Another tool on our list is SE Ranking’s SERP Rank Tracker. This is a powerful, top-rated SERP checker that helps you keep track of search engine keyword rankings across every major search engine, region, and device. Plus, it helps you know how your competitors are ranking for your target keywords.
SE Ranking pricing plans start at a monthly cost of just $18.6 if you pay for the year. The cost increases depending on how many keywords you need to track, pages you need to audit, and backlinks you need to monitor. You can also opt for one of the more expensive plans if you are working with a lot of projects or need to give more people access to the tool.
What I like most about this tool with regard to SERP rank tracking is that it allows me to define target URLs for my keywords and lets me know if my pages show up for any SERP features in Google.
AccuRanker claims to be the world’s fastest keyword rank tracker tool and is dedicated purely to this business of tracking keyword position. This tool is created for SEO professionals and agencies which means the pricing of this keyword tracking tool can’t be affordable for small bloggers.
As I already mentioned, this tool is dedicated purely to the SERP tracking business, so it surely means it offers more premium features than the tools which I listed above. Some of the features that make it more helpful for digital marketers and SEO professionals are tracking the position of the keywords in Google, Bing, YouTube, Baidu, and Yandex with the advance report.
You can track the ranking of unlimited websites using this tool (obviously, there is a limitation for the number of keywords you can track monthly). You can add unlimited users to your AccuRanker account. It also allows you to track keywords daily and on-demand basis and share historical volume and advanced reporting.
LongTailPro is another tool that is widely used by users to track the difficulty of the keywords and to track the position of their keywords on Google. This tool is another most recommended tool by bloggers and digital marketers for keyword difficulty and position tracking.
Basically, Long Tail Pro is a keyword research tool that focuses more on finding long-tail keywords for your website. It helps to check and analyze competitors on various factors and determine the profitability of the keywords.
The base plan of long-tail keywords starts from $25/month if billed annually, and it provides you access to track up to 30 keywords in the basic plan from unlimited domains. It also offers 800 keywords and SERP lookups in the base package which can further extend up to 1,000 for tracking the position of the keywords in SERP with their agency plan.
SERPWoo is another most prominent SERP tracking tool which you ever found in the market. The tool is purely focused on tracking SERPs’ keyword positions and providing you with a detailed analysis report. It also alerts you when something significant happens to your website.
This tool represents SERP tracking in a graphical way, which is easily understandable even by newbies. Along with it, it shows the social signal metrics and 3rd party data sources right to your dashboard – which is something I liked most in this tool.
The base plan of SERPWoo starts from $49.95 for tracking up to 750 keywords ranking from 70+ countries. You can also create unlimited projects with unlimited teams and allow you to download the white-labeled reports from the dashboard.
Why Use SERP Tracker for Your Website?
Sometimes, you might want to track the position of the keywords in your SERPs just because you know, there are some important changes happening on your website. You can use this tool for it!
For example, if you notice that your website has lost a search engine ranking recently – and you don’t know what exactly happened to your website or how did it ranked badly on SERP – then tracking the position of keywords on SERP is one way to find out why did it happen and how can you fix it.
You can use this tool to track the position of the keywords in your website to find out why your website is losing the ranks and it can be easily fixed.
A tool like SERPWoo or Ahrefs Rank Tracker can be used for creative tasks as well. For example, if you’re a content writer, then you can easily monitor the rank of the keywords that are used for your topics and create a post for them.
Frequently Asked Questions
Still not sure which SERP tracking tool you should have to choose?
Here I’m sharing some basic FAQs which are always asked by newbie bloggers before choosing the best SERP tracking tools. If you wish, you can also go through it to learn more about SERP, SERP Tracking, and Best SERP tracker.
What is SERP?
SERP stands for Search Engine Result Page. These are the pages that are returned by search engines like Google, Bing, YouTube, etc, as the result of the queries.
What is Keyword Rank Tracking?
Keyword rank tracking is a way through which we check and determine the movement of keywords in SERPs and based on this we determine how efficiently our website is ranking for specific terms.
How SERP Tracking is Useful for My Website?
Tracking the fluctuations of the keywords in SERP is important to determine if our website is growing on search engines or not. Basically, with the SERP tracking tools, we monitor the ranking and visibility of our website and accordingly build strategies to further increase more visibility of the website.
Which is the Best SERP Tracking Tool?
I personally liked SERPWatcher by mangools the most. It is the tool that I personally use for my website to track the position of keywords in Google. I also recommend you trying SERPWatch, AccuRanker, and Long Tail Pro (in case you need some alternatives to SERPWatcher).
Tracking the position of the keywords our website is ranking for, is a good approach and it tells us how our website performs in search engines like Google. But if we have lots of keywords or websites, or if we wanted to track the position of keywords in different countries, then it might be difficult for us to track them accurately without wasting our precious time.
So in this case, using a SERP tracker tool for tracking the position of the keyword is a good approach and it saves a lot of time which can be further used to make our blog more profitable.
Thus, using a SERP tracker tool is highly recommended by us, and for tracking the position of keywords in Google, I recommend using SERPWatcher as it comes with a lot of other benefits, is easy to use, and is beginner’s friendly.