Are you looking for the best SERP tracking tools to track the ranking of your website’s keywords on Google? I know, it’s quite a challenging task to track hundreds of keywords and keep the history data for the keywords, and if I personally prefer doing it, it consumes lots of time.
In situations like these, we all need some tools which can help in tracking the position of our website’s keyword on Google and other search engines and keep records of past positions and also let us know about any swings of upstream and downstream in Google – but most of the tools aren’t able to do so.
So here in this guide, I’m listing a few tools which can help in accurately tracking the position of our keywords on Google and save our precious time in doing so. You can also automate your work with these tools, so they’ll email you whenever it sees a big upstream or downstream of your website in Google.
Now, without taking more time explaining the whole process, let’s begin with the best SERP tracking tools…
Best SERP Tracking Tools to Track Keyword Position
So the wait is over.
Here I’m sharing the list of best SERP tracking tools that save a lot of your time and help you to focus on the important things.
1. SERPWatcher
The first on our list is SERPWatcher by Mangools, which is well known for developing five simple but powerful SEO tools, including KWFinder (which is one of the best tools you will ever find in this universe for doing keyword research).
SERPWatcher is another powerful SEO tool made by Mangools to automate your keyword position tracking on Google. With the Mangools subscription, you’ll get 200 keyword lookups on a daily basis with their basic plan and up to 1,500 lookups on their premium subscription.
This tool is best for people who’re into blogging, digital marketing, SEO agencies, and large agencies. Also, if you’re a part-time/full-time blogger, I highly recommend getting the SERPWatcher tool.
This tool is value for money and provides a few other power-packed SEO tools under the same mangools subscription.
The thing which I liked most about mangools is, it offers SERPWatcher, KWFinder, SERPChecker, LinkMiner, and SiteProfiler subscriptions in the same plan. It means you can grab all these SEO tools in every plan you purchase, which indeed is great for bloggers like us and all of them will help you in ranking higher than your competitors.
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2. SEMrush Rank Tracker
SEMrush is another most powerful and trusted tool for tracking the position of keywords in Google. When we talk about SEMrush, it is one of the best tools available for managing all your SEO works, including link building, website auditing, daily serp placement tracking, and keyword position tracking.
Most famous brands like Quora, eBay, and HP use SEMrush for their SEO works. Its position tracking tool will help you track your keyword ranking in all countries you want across all device types and help you improve your ranking.
This is a great tool for digital marketers, eCommerce brands, SEO agencies, and for large agencies to track the position of keywords or to do website auditing, link building, etc.
The tool is cost-effective and provides an all-in-one platform to manage and automate all your SEO works so that you can focus on other aspects of your business.
SEMrush offers Pro, Guru, and Business pricing, which starts from $99.95/month. However, for TheWPX readers, they’re offering a 30-day trial for Pro and a 14-day trial for the Guru plan. For more details and to avail of this offer, you can check our blog post on SEMrush free trial.
3. SERPWatch.io
SERPWatch.io is a powerful SERP tracking tool that can be used to track the position of your keywords in Google. It offers serp rank tracking for various countries, cities, or devices. This makes it a great tool for those looking to track their keywords’ positions on a global scale.
This tool is great for tracking keyword positions on a budget. The starter plan starts at just $49/month and allows you to track up to 7500 keywords per month (approximately 250 keywords a day) and goes up to $349/mo for 75000 monthly keywords.
They’re also offering a no-credit-card trial of 15 days, so you can test out the features before deciding if it’s the right tool for you.
The SERPWatch.io tool is a great way to track the position of your keywords in SERPs on a daily basis. I really liked this tool for sharing proper upswing and downswing information via email, and you can also integrate it with Slack – which is very helpful for users.
This tool is perfect for beginners, digital marketers, and SEO agencies who want to track the performance of their websites in SERPs.
Basically, I recommend using SERPWatch instead of SERPWatcher only when you need to track a small number of keywords, i.e., 5-200 keywords per month, because it has limited features as compared with the SERPWatcher tool by mangools.
4. Ahrefs Rank Tracker
Ahrefs is a very popular tool that is used by many people for tracking the performance of their website and its keywords. Our life seems incomplete without it, and we all need it at some point in time.
They have recently launched the Rank Tracker feature on their website, which allows you to track the keyword ranking in various countries and from various devices. Along with the keywords’ position, it shows various other details of the keywords like the volume of the keywords, estimated traffic, SERP features, and Keyword difficulty.
In short, Ahrefs is a great tool that can help you track your website’s performance and improve the overall SEO of your website.
Digital marketers, bloggers, Fortune 500 companies, larger agencies, and various eCommerce brands mostly use the Ahrefs tool. But the only downside of using this tool is pricing; this tool’s base pricing starts from $99/month and goes up to $999/month for the agency plan.
With this pricing, we do not recommend this tool for small bloggers and people who do part-time blogging. However, if you’re serious about starting your career in blogging and affiliate marketing, then this is one of the best tools you can use.
Along with the rank tracker option, Ahrefs offers various other power-packed features, including website auditing and off-page SEO management. With these features, you can check new and lost backlinks, referring domains, and deeply analyze your competitor’s top pages and keywords.
5. SiteChecker
Sitechecker is a multifunctional SEO platform that will help you quickly and efficiently conduct SEO analysis and monitoring of your site. Using this platform, you will save your time and get a guaranteed quality result.
Rank Tracker is one of the main functionalities of Sitechecker. This feature will help you track the position of your site in any search engine, on mobile and desktop devices, and in any region. Using this tool, you can analyze the position of your site in any date range and compare the performance of your ranking pages with those of your competitors.
This tool is suitable for everyone because the tariff plan is very flexible. The Basic plan starts at $29 per month, which is great for analyzing your own websites. If you are a freelancer or an agency, then you can consider Startup for $49 per month or Growing for $99 per month.
For large companies, an individual tariff plan, “Enterprise,” is suitable for $499 per month. Please note that when you purchase a tariff plan for a year at once, you will save profitably.
If you haven’t used the Sitechecker tool yet, you can get a free version for seven days.
6. SEO PowerSuite
The next on the list is the SERP tracker from SEO PowerSuite. This tool allows you to do tons of SERP tracking activities absolutely free of charge, making it a great value for your money.
The SERP checker examines the top 10 and top 50 results, exploring which SEO factors are crucial to your ranking. The tool calculates the Keyword Difficulty and Keyword Efficiency Index to estimate your pages’ ranking potential. By examining these factors, you can adjust your SEO strategy to help improve your ranking on SERPs.
Not only this SERP tracker checks organic positions in any search engine or location across the globe. It also spots SERP features, such as FAQs, featured snippets, products or Google images, and more. And you can track competitors’ rankings alongside yours. The best part is that the free version has no limits on the number of keywords or projects to track. On top of that, you get a powerful free keyword tool.
Unfortunately, you won’t be able to save rankings history in a free version. For this, you will need to upgrade to their professional or enterprise plan. The Professional version of Rank Tracker is priced at $149/year and Enterprise at $349/year (cheaper when ordered in a bundle of four SEO PowerSuite tools). The Enterprise version will turn the SERP checker into a real rank-tracking beast with its custom checks and automated reports features.
7. Nozzle.io
Nozzle is another very interesting keyword rank tracker tool that is available on the market and which can help you in checking SERP position. This tool does much more than any SEO position tracking tool that you may have encountered before, and you can personalize it according to your needs, track keywords according to custom schedules and pull data on an hourly, daily, monthly, or quarterly basis.
In addition, by using this tool and its custom pulling feature, you can easily monitor the position of your most important keywords at regular intervals, which will help you to know about the fluctuations of your position and to make SEO adjustments for these keywords even before your competitors do so.
The Nozzle.io subscription plan starts at $49/month with 10,000 monthly pulls and all other features, as well as the fact they’re coming with Google’s PAA keywords, which gives your website an extra boost in ranking when you include those keywords or questions to your blog post.
Nozzle.io is one of the best keyword ranking tools, which not only allows you to track keywords on your website but also allows you to track URLs of Amazon, eBay, Walmart, press releases, Youtube videos, and blog posts by tweaking the URL.
It helps you monitor the entire organic reach of your business and all its extensions. Furthermore, it helps you track your competitors without paying additional credits. It is an excellent tool for tracking keyword ranking, as it will keep track of your ranking.
This tool was very much appreciated by me because it goes above and beyond just tracking your domain name’s rankings on SERPs, and it is also capable of discovering and monitoring all the important data about your competitors. You can also extract keywords from the “People Also Ask” boxes so that you can gain more insight into your targeted audience and their needs.
8. SerpStat
Last but not least tool on our list is SERPStat which indeed is another best tool for SERP tracking. This is another most power-packed all-in-one SEO tool for serious digital marketers. It helps you do keyword research, tracks the position of the keywords, does competitor research, and does tons of other research.
The base pricing of the SERPStat tool starts from $55/month when you pick their annual plan, and with this pricing, you’ll get access to 20+ for running SEO, PPC, and SMM projects to improve the visibility of your blog or website. Most bloggers recommend this tool for doing Keyword research.
The SERPStat tool is widely used by larger agencies, eCommerce brands, and digital marketers to manage their SEO workflow.
This tool is indeed great for doing and managing your SEO works and most probably doing PPC and SMM-related works – but if you’re more into SEO and need all-in-one SEO tools for your business, I recommend you to grab the SERPWatcher by mangools which I mentioned in the #1 position because of the cheap pricing and most robust features.
The thing I liked most about this tool is the extended API interface and the white-labeled report – but it costs you double or triple as compared with the base plan, which is something not affordable for small bloggers and marketers.
Which Tool Do I Recommend?
The tool which I highly recommend you use is SERPWatcher by Mangools. You can easily get this tool for $29/month (an extra 10% OFF using this link) along with a subscription to a few other powerful SEO tools, including KWFinder (which I personally prefer using for all my keyword research work).
As compared with the other tools I shared above, it is one of the cheapest tools for tracking the position of the keywords along with some other power-packed features, and the thing which I liked most (apart from the all-in-one SEO tool) is the cleanest design.
This tool’s design looks refreshing and easy to use with the proper use of elements and entities. If you’re a beginner who just started your blogging career, then starting with this tool is indeed great and valuable for you.
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Bonus Tools
Here I’m also sharing some bonus tools which are best for tracking the position of keywords in SERP. Some of them are even more beneficial than the tools I shared above and are the best alternatives to them.
If you want, you can also give them a try!
1. SE Ranking
Another tool on our list is SE Ranking’s SERP Rank Tracker. This is a powerful, top-rated SERP checker that helps you keep track of search engine keyword rankings across every major search engine, region, and device. Plus, it helps you know how your competitors are ranking for your target keywords.
SE Ranking pricing plans start at a monthly cost of just $18.6 if you pay for the year. The cost increases depending on how many keywords you need to track, pages you need to audit, and backlinks you need to monitor. You can also opt for one of the more expensive plans if you are working on a lot of projects or need to give more people access to the tool.
SE Ranking is the go-to SEO solution for many business owners, SMBs, digital agencies as well as large enterprises from all across the world. Given its accessible pricing options and comprehensive toolset, SE Ranking is definitely worth the investment.
The platform offers access to a vast number of tools designed to help specialists optimize websites for both organic and paid search campaigns. Besides monitoring rankings, SE Ranking is popular for its competitive and keyword research, and website audit tools that offer everything you need to optimize websites for search.
What I like most about this tool with regard to SERP rank tracking is that it allows me to define target URLs for my keywords and lets me know if my pages show up for any SERP features in Google.
2. AccuRanker
AccuRanker claims to be the world’s fastest keyword rank tracker tool and is dedicated purely to the business of tracking a keyword position. They created this tool for SEO professionals and agencies, which means the pricing of this keyword tracking tool can’t be affordable for small bloggers.
As I already mentioned, they purely dedicated this tool to the SERP tracking business, so it surely means it offers more premium features than the tools I listed above. Some of the features that make it more helpful for digital marketers and SEO professionals are tracking the position of the keywords in Google, Bing, YouTube, Baidu, and Yandex with the advanced report.
AccuRanker is well known for keyword tracking, and they are purely in this business to track the keyword position on SERPs. The thing which I liked most about this tool is tracking the position of the keyword on various search engines and not just with Google.
But the tool only disappoints me with pricing. The base pricing of this tool starts from $99/month when you are billed annually for tracking 1,000 keywords; this pricing is something that isn’t affordable by small bloggers and marketers – Even if I talk about myself, I don’t prefer using this for my projects just because of the pricing.
You can track the ranking of unlimited websites using this tool (obviously, there is a limitation for the number of keywords you can track monthly). You can add unlimited users to your AccuRanker account. It also allows you to track keywords daily and on-demand basis and share historical volume and advanced reporting.
3. Long Tail Pro Rank Tracker
LongTailPro is another tool that is widely used by users to track the difficulty of the keywords and to track the position of their keywords on Google. This tool is another most recommended tool by bloggers and digital marketers for keyword difficulty and position tracking.
Basically, Long Tail Pro is a keyword research tool that focuses more on finding long-tail keywords for your website. It helps to check and analyze competitors on various factors and determine the profitability of the keywords.
Long Tail Pro is a well-known brand for doing keyword research. Most marketers choose this tool to find affiliate-related articles for their websites and determine the profitability of the keywords.
Affiliate Marketers, beginners, digital marketers, eCommerce, and large agencies mostly use this tool for finding long-tail keywords.
The base plan of long-tail keywords starts from $25/month if billed annually, and it provides you with access to track up to 30 keywords in the basic plan from unlimited domains. It also offers 800 keywords and SERP lookups in the base package, which can further extend up to 1,000 for tracking the position of the keywords in SERP with their agency plan.
4. SERPWoo
SERPWoo is another prominent SERP tracking tool you have ever found in the market. This tool is focused purely on tracking SERPs’ keyword positions and providing you with a detailed analysis report. It also alerts you when something significant happens to your website.
This tool represents SERP tracking graphically, which is easily understandable even by newbies. Along with it, it shows the social signal metrics and 3rd party data sources right to your dashboard – which is something I liked most in this tool.
SERPWoo tool is best suitable for agencies, eCommerce brands, and digital marketers who need to download white-labeled reports for their clients. It also allows access to API with 90 days of historical data access.
The base plan of SERPWoo starts from $49.95 for tracking up to 750 keywords ranking from 70+ countries. You can also create unlimited projects with unlimited teams, which allows you to download the white-labeled reports from the dashboard.
Why Use SERP Tracker for Your Website?
Sometimes, you might want to track the position of the keywords in your SERPs just because you know there are some important changes happening on your website. You can use this tool for it!
For example, if you notice that your website has lost a search engine ranking recently–and you don’t know what exactly happened to your website or how it ranked badly on SERP–then tracking the position of keywords on SERP is one way to find out why did it happen and how can you fix it.
You can use this tool to track the position of the keywords on your website to find out why your website is losing its ranks, and it can be easily fixed.
A tool like SERPWoo or Ahrefs Rank Tracker can be used for creative tasks as well. For example, if you’re a content writer, then you can easily monitor the rank of the keywords that are used for your topics and create a post for them.
Frequently Asked Questions
Still not sure which SERP tracking tool you should have to choose?
Here I’m sharing some basic FAQs, which are always asked by newbie bloggers before choosing the best SERP tracking tools. If you wish, you can also go through it to learn more about SERP, SERP Tracking, and the Best SERP tracker.
What is SERP?
SERP stands for Search Engine Result Page. These are the pages that are returned by search engines like Google, Bing, YouTube, etc., as the result of the queries.
What is Keyword Rank Tracking?
Keyword rank tracking is a way through which we check and determine the movement of keywords in SERPs, and based on this, we determine how efficiently our website is ranking for specific terms.
How is SERP Tracking Useful for My Website?
Tracking the fluctuations of the keywords in SERP is important to determine if our website is growing on search engines or not. Basically, with the SERP tracking tools, we monitor the ranking and visibility of our website and accordingly build strategies to further increase the visibility of the website.
Which is the Best SERP Tracking Tool?
I personally liked SERPWatcher by mangools the most. It is the tool that I personally use for my website to track the position of keywords on Google. I also recommend you to try SERPWatch, AccuRanker, and Long Tail Pro (in case you need some alternatives to SERPWatcher).
Wrapping Up!
Tracking the position of the keywords our website is ranking for is a good approach, and it tells us how our website performs in search engines like Google. But if we have lots of keywords or websites, or if we want to track the position of keywords in different countries, then it might be difficult for us to track them accurately without wasting our precious time.
So in this case, using a SERP tracker tool for tracking the position of the keyword is a good approach, and it saves a lot of time, which can be further used to make our blog more profitable.
Thus, using a SERP tracker tool is highly recommended by us, and for tracking the position of keywords in Google, I recommend using SERPWatcher as it comes with a lot of other benefits, is easy to use, and is beginner friendly.
