Not sure why you should hire professional SEO services if you’ve no visitors to your website? We all know that the world is going digital, and just designing a beautiful website may not be enough for the survival of your company. However, if you want your business to grow, your website must be ranked on the first page of Google’s search results.
But why?
Well, according to various reports, more than 67.7% of all organic search is only to the first five ranking websites, and thas why you’ve to be serious for the survival of your company/website during this pandemic.
In other words, if your website ranks below the top five results on the search result, the chance of getting people to your site will drastically low, more so, if it ranks on the second page, you’ll not get a single click from the result (in most cases). It’s because most of the users won’t ever check the result showing on the second page of Google’s search result.
This is because, in order to rank higher on Google, you’ve to design a strategy for search engine optimization (SEO). It helps your business to help with organic leads and conversions.
For many business owners, that can be daunting and overwhelming. That’s why, in most cases, you’d be better off by hiring a professional SEO company for your business. They can help you in designing a strategy for the SEO of your website and also help in properly implementing them.
If you don’t have a website for your company yet, there are plenty of agencies that will help in building one for you and optimize it for SEO at the same time.
We also recommend hiring a local SEO professional because they’re better at understanding the market and local culture. These are important nuances, so if you’re located in LA, consider hiring an LA web design company.
Now let’s figure out what SEO is and how it affects your website’s performance.
What is Search Engine Optimization?
Simply put, SEO is the process of optimizing a website to maximize online exposure, especially on search engines. Google, for example, is the most popular search engine today. So, if you want to rank on Google’s search results, you’ll have to understand how Google ranks pages.
The first step in SEO is to research the type of keywords that you want to use. Basically, keywords or search phrases show the terms users type into search engines to find the information they need. Keyword research is a crucial step in SEO.
Keyword research is useful in optimizing your website because it shows the terms that people are actually looking for and if your company can help them out. So, once you know what people are looking for, the next step is to optimize your website according to this data.
For example, if you sell basketball gear, you’ll have to search for keywords like ‘best basketball shoes’, ‘basketball player’, ‘basketball court’, and so on.
Once you have this list of keywords from your research, the next step is to optimize your website for better ranking. This can be done by adding relevant keywords to your title tags and page content. Keywords should be repeated throughout your site and used in a way that makes sense for the end-user.
Types of SEO
There are two types of SEO: on-page and off-page. On-page refers to the factors that can be found on your websites, such as meta description, title tags, content, and speed optimization. Off-page SEO refers to factors found off your website, such as links from other websites.
When you hire an SEO company, they’ll do all the on-page and off-page optimization for you based on keyword research analysis. And yes, keywords are one of the most essential components of on-page SEO. They’re the common phrases people type in Google’s search boxes when looking for something. In fact, keyword research and optimization guide every aspect of on-page SEO.
💡 Pro Tips:
- It’s important to use your keywords wisely. You can’t just “stuff” your website with the same keyword in hopes of ranking higher. Google will notice that, and you could be hit with a blacklist penalty that would remove your page from the search engine results altogether.
You also need to make sure you’re using proper title tags, meta description tags, heading, and alt tags in your content, as well as you’re using a proper SEO-friendly theme like Divi, GeneratePress, and Astra. The first two, i.e., title tag and meta description tags are visible right from the search engine page and help in optimizing your content there.
The meta title tags are clickable headlines that appear on the search result page. It can be different from the actual title of your content/post. Along with it, the description tags are used to optimize the text right after the title tag in the search result. They have the role of accurately explaining the content of your web page.
Apart from them, heading tags and alt tags are found within the website. The former comes in the form of headings and subheadings. Make sure to include and optimize your heading tags properly, as they essentially tell search engines what type of content can be found on your web page.
You need to make sure to include and optimize your heading tags properly, as they essentially tell search engines what type of content can be found on your web page.
Lastly, alt tags are a part of image SEO. In short, they are segments of text that let search engine bots know more about the content of an image.
All in all, On-Page SEO is mostly about curating the content for your website and optimizing it in such a way it can be easily readable to users. Also, keep in mind that your content needs to be unique, engaging, and informative.
Don’t just try to copy anything else from here and there, including images. It is because the search engines will register that as duplicate content, and it will ultimately lower your ranking in SERP.
OFF-Page SEO
Off-page SEO focuses on the actions you take to improve the search engine rankings outside of your own website, like getting inbound links from other websites.
This also helps in boosting your website’s traffic, as people reading other blogs, for example, can easily be redirected to your site. Not only that, but the number of inbound links is considered an important ranking factor.
Having got all of that out of the way, you might be asking yourself whether hiring an SEO agency is really worth it or not. Well, it is. Let’s discuss this in further detail.
Why Hire a Professional SEO Service?
Not sure why to hire professional SEO services? Here we’ve shared the benefits of hiring an SEO expert for your website and how it can help in the survival of your company.
1. Hiring an SEO Expert Saves Your Time
I know learning SEO all by yourself might have gone through your mind at one point or another. I totally agree; learning a new thing is always a good idea – but it probably takes up a lot more of your time. SEO can be vast and sometimes complicated. Time is crucial when running a business, especially if you’re a start-up.
If you invest your time in managing more important things in your company rather than learning SEO all by yourself, it can be more fruitful for you.
Think about it, you have to manage your team, talk to your clients, keep an eye on your marketing campaigns, etc. With that said, instead of spending countless hours trying to learn something new, it will be best to leave it to the experts while you focus on what you’re best at.
2. It Saves Your Money
Speaking of time, we’ve all heard the saying, “Time is money.” While this is true, there are a few more reasons why hiring an expert will save you money. First and foremost, when learning something new, you’re bound to make mistakes at one point or another. It happens to the best of us.
But when your business is at stake, any mishap will cost you. Not to mention that you are going to need a set of tools for your SEO activities. Some of them are free, but they are basic and slow – which I usually avoid using.
If you want to get serious about SEO, you’ll need to use proper software, which will most likely set you back a few hundred dollars each month. Besides, if you don’t know how to use it properly, the chances are that you won’t achieve any significant results, losing even more money in the long run.
3. You Will Get the Best Results
If you try to learn and do SEO by yourself, you’ll make mistakes that can even hurt the SEO of your website rather than improve it. Naturally, if you get the help of professionals, success is ensured. They know how to use the tools we’ve talked about, and they are experts at both on-page and off-page SEO.
In other words, you will get back every penny you’ve spent and then some. It also helps your website to grow more in the future and helps in increasing the authority, trust, and reliability of the company.
Just keep in mind that SEO is a rather long-term process, so you won’t see the results in an instant.
4. It Helps You Keep Up with the Competition
The world of the internet is a very competitive environment. There are thousands, if not tens of thousands, of websites fighting to get the top spot on the search engine result page (SERP). So, in order to succeed and rank your website on SERP, you’ve to competite with tens of thousands of websites. Thus you need to craft a good SEO strategy.
You’ll also need to analyze your competitors, find out what keywords they are using, identify their backlink profiles, etc.
In other words, you have to spot your competitor’s strengths and weaknesses, and that requires quite a bit of expertise. That’s why working with professionals might be a better idea.
5. You’ve to Avoid Getting Blacklisted
And finally, by contacting a professional SEO agency, the chances of getting blacklisted are at a bare minimum.
Let’s say that you would want to do your SEO on a very tight budget, and you’ve found someone that works for very cheap. Well, the chances are that the person you’re working with is using black hat SEO tactics, like keyword stuffing, including false backlinks and page jacking, which means that pages of high-performing websites are cloned and then integrated into your own website. After that, the visitors to the original website are redirected to you.
These unethical SEO practices are sure to get your website blacklisted by Google, and as a result, you will lose up to 95% of your organic traffic. Not to mention that getting off the blacklist is very difficult.
Final Words
Marketing and SEO are two things that every business needs in order to be successful.
But while marketing is easier to learn and do by yourself, SEO is something that requires proper knowledge and expertise. Not only that but you need to keep up with the fast-changing trends and technology as well.
And on top of all that, you need to stay within your budget. There are lots of reasons why hiring an SEO expert is more beneficial than doing SEO all by yourself, especially if this is your first time doing it.
Plus, you don’t have to worry about making a mistake and losing your money. I hope that this article has answered all your questions about SEO and made the experience of using and hiring an SEO company an enjoyable one.
