How To Write Effective Blog Descriptions For Branding & Attracting Traffic | Best Tips

Do you think that you don’t require to write an adequate blog description? If yes, then you seriously need to bookmark this article.

Blog description is essential for branding and traffic and is as important as ordering pizza online with discounts.

The reason why blog posts are significant, as it helps you to advertise your brand. Plus, blog description is crucial as it helps people when it comes to search for your blog on Google.

In accordance with the traffic policies on Google, your blog description could affect the overall traffic on your website. Just when someone sees your blog on Google, it gives them an idea about the following things related to your blog;

  • The niche of the blog or writer
  • Crucial topics you are talking about
  • What’s the advantage of your blog to the readers

In SEO, a blog description is often dubbed as “Meta Description.

In this article, we have tried to cover everything about how to write jaw-dropping blog descriptions with a few examples.

If you stick to this article until it ends, the chances are high that you won’t require a meta description generator tool for writing the blog description.

Shall we start? Okay!!

What is Blog Description?

In simple words, a blog description refers to the short summary of the blog and outlines what it is about! If you look at it from the SEO perspective, a blog description is often dubbed as “Meta Description” which pop up just below your website URL in Search Engine Result.

Understand It With A Relatable Example

Consider as if you are digital marketing savvy and provide expert’s SEO Tips, Blogging Tips, Affiliate Marketing Tips to both experts, and newbie writers. So, how do you deliver a message to the visitors in order to turn visitors into potential buyers, customers in a few catchy words?

Here’s how it should go:

(Name of the blog) + how it helps (the targeted audience) to achieve the desired advantage.

Discover The Importance Of Meta Description Or Blog Description For Your Blog

It’s great if you are aware that the custom blog description reflects what your page and blog are about.

Moreover, when you write a blog description, you will definitely stand out from other bloggers so, if you want to attain better search engine ranking on Google along with bringing more clicks.

Opens Up Remarkable Marketing Opportunities:

One must know not to ignore the importance of blog description, and if you are doing this, you are making the biggest mistake as a blogger without realizing it!

A great and useful blog description brings remarkable branding opportunities when people search the topic of your blog on the search engine – Google.

A compelling blog description is the first thing people notice. So, it’s better to eliminate this risk with the implicit meta description.

It Gives You Access To Attract More Organic Traffic:

If attracting traffic is the goal for you as a blogger or a website owner, then you should not screw the chance of your post ranking.

According to the renowned Digital Marketing experts who work for the top leading companies in the world as marketing savvy, roughly 80% of people read the description of your blog first before they click on your post link.

Now, if you still think you want to know something specific about how crucial the post description is for you, then you can shoot us your comments at the end of this blog post!

How Does Blog Description Work For Your Posts Or Blogs?

The search engine checks millions of blog pages and ranks one page that correctly fixes the concerns of the people.

People pick only those pages that resonate the most with their problem area. The best tip to write a powerful post description is to hire a copywriter for crafting exceptional blog description.

Explore The Types of Description:

Two types of description are there:

  1. Blog Description
  2. Blog Post Description

Now get to know about both of them!

1. Blog Meta Description

It refers to the words and sentences which exhibit just below the website link on the search engine.

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Blog Description

2. Blog Post Description

It refers to the blog post description, which pops up in the Search Engine Result Pages just below the URL of your blog post. However, post or blog post description varies from blog posts.

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Blog Post Description

There’s A Reason To Devote Time The Blog Description

You would be amazed to know that the time you devote to writing an effective blog description is absolutely worth it! You must raise your ears and think about writing a powerful blog description if you have written 50+ blog posts till now!

Also, you must bother about winning organic traffic, a killer meta description. If you want to read about how world acclaimed digital marketers generate blog description, then continue reading!

Along with excellent copywriting skills, a good copywriter spends roughly 80% of their time writing fresh, quality content and the other 20% updating and optimizing the old content. You must change them if the time spent for setting custom description falls into the 20%.

PRO TIP – Setting a custom blog description is not considered effective nowadays!

Find The Knowledge About Writing A Blog Description

How to write a killer blog description is a serious concern nowadays! Don’t you think so? But if you are a WordPress User, then adding a description to your blog posts is as convenient as booking discounted tickets of the movie before its release.

Bookmark the point in this blog post that informed you that the description of your post conveys readers a message about your niches, your content motive.

If you can provide an impactful description, then the chances are high that readers are going to click your piece of writing! How amazing is that?

However, branding and traffic are the main reasons to write an impactful description of a blog. In WordPress, the majority of the people use either Yoast SEO Plugin or RankMath Plugin.

1. Yoast SEO Plugin

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Yoast SEO

Follow the steps if you are using Yoast SEO Plugin;

  • Open your WordPress dashboard
  • Go to setting
  • Hit click on the “Meta and Title.”
  • Next, tap the ‘Homepage” option.
  • Last, you will see the “Meta description field,” where you have to enter the blog description

PRO TIP – Don’t forget to add the website title and keywords related to your blog post.

2. RankMath SEO Plugin

blog description, blog description examples, blogger description, example of a blog, what is search description in blogger
RankMath SEO

The same process goes in the RankMath SEO Plugin, too, just like Yoast SEO Plugin. The basic is to follow these steps if you want to craft the exceptional meta description using RankMath Plugin;

  • Open your WordPress dashboard
  • The second step is to go “Rank Math” setting
  • The third step is to click on the “Title and Meta” option
  • In the fourth step, hit click on the “Homepage” option

Now there you will witness the “Homepage Meta Description” section where adding meta description, or the blog description is simple, secure, and impactful.

Do you understand about writing meta/post descriptions using RankMath and Yoast SEO Plugin? We would like to hear from you!

Take A Deep Dive Into The Remarkable Blog Description Example:

Lovely people, with almost everything going viral on the internet these days, we stumble upon the fact that you, too, want your blog to get viral. Isn’t it true?

So, lend us your ears, because, in the further content, we are going to tell you about the best blog description examples from the top-rated niches like Lifestyle, entertainment, self-improvement, relationship, gardening, travel, technology.

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Homepage Meta Description

PRO TIP – Bookmark all of these meta description examples as they are beneficial for you in every niche, and they will help you master the idea of generating the impactful post description.

1. Gardening Blog Description Examples:

Suppose you have a gardening website or blog where you would like to educate readers about the best gardening tips, then you should write a meta/blog description like this way:

End your search here if you’re looking to start a garden from scratch. Find the top tips for setting up a new garden.

2. Entertainment Blog Description Examples:

In case if you want to educate readers through your blog about the most expensive house in the world, then follow this kind of meta-description writing :

Find the top expensive houses owned by rich people in the world. Check if you can afford them or not! Check their availability for sale.

3. Travel Blog Description Examples:

Travel bloggers earn handsome amounts through travel blogging. So, if you have a travel blog or you are an owner of a travel company whose intent to is to educate readers about destination guides, then you should write a meta description of the travel blog like this:

Wanna travel to your favorite destination? Find out the best deals on the flight tickets, best info about things to do & places to visit. Read now!

4. Technology Blog Description Example:

Suppose a tech blogger wants to inform people about the top space companies but doesn’t know how to write an effective meta description. He/she can follow the style:

Discover the top space companies in the world. They all are best to turn your space, hoping to dream into reality. Click the link!

5. Self Improvement Blog Description Example:

You can impart self-improvement tips to your reader on the pro ways to improve their English keeping skills. Here’s how;

Discover the best knowledge on improving your English-speaking skills. Check the link and find tips to improve your English at home.

6. Lifestyle Blog Description Example:

If a lifestyle outlet wants to inform customers about the discounted price they are offering, they will write a description of the blog this way:

Behold all ya shopaholics – We are offering you a three-day sale of up to 50% off on its products, and we’re dancing with joy!

7. Relationship Blog Description Example

If you’re into the relationship niche, you can write a blog description like this;

Do you want to improve the parent-child relationship? Here’s how you can deepen your bond with kids. Read the article.

Great! What’s The Length Of the Meta Description?

Now that’s a great question! Well, the length of the meta description is a maximum of 160 characters. If you use more than 160 characters, chances are raiders will not get engaged with your post or blog. So avoid using more than 160 characters.

Hunt The Excellent Tips To Craft Worthy Blog Post Description:

  • Make it easy, simple, so people of all ages can relate to your blog message or service.
  • Insert similar long-tail keywords.
  • Avoid exceeding 160 characters.
  • Use secondary keywords too.
  • Add call-to-action.
  • Get some ideas from your competitors, but don’t copy.
  • Avoid stuffing too many keywords.

Score The Best Tips To Add Blog Description On Blogger:

Here’s how you can add meta description if you are using Blogspot or Blogger and struggling to create. Just follow the simple steps:

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Adding Blog Description in BlogSpot
  • Open the dashboard of Blogspot.
  • Click on the “Setting” option on the left sidebar.
  • Click on the “Search Preferences” in the setting option.
  • The page will be a page where you have to add your blog description.

PRO TIP – Turn it ON the “enable search description” option if you want to get help to show the description in the search engine.

MASTERFUL ADVICE – Switch to WordPress ASAP if you are on Blogger. If you want to write to us on how to switch to Blogger to WordPress, tell us in the comments!

Wondering How To Add Description On The Blogspot?

It’s a very simple task to add a description of the blog on the Blogger platform. The first step is to open your post editor in Blogger. You will locate the “Search Description” Section in the right sidebar, where you can add a description.

Check The Run Down of How To Write Masterful Blog Description:

Follow these tips to write masterful blog description to improve your ranking on the search engines –

  1. Insert Primary Keyword – Use your primary keyword in the description for once only.
  2. Use LSI or Secondary Keywords – Pick the trending 2-3 LSI Keywords to write in your blog description.
  3. Call To Action – It helps you to persuade people to take action – like link opening, commenting, liking, and much more!
  4. Limit Yourself To 160 Characters – Get aware of the maximum length for blog description, 160 characters. Beyond that, the description doesn’t match with the search engine algorithm.
  5. Avoid Keyword Stuffing – insert both primary and secondary keywords only once in the meta description.

Killer Tips About Using Keywords In Your Blog Post Description:

Check out the video attached below to find and master the knowledge of writing SEO Friendly meta description. In the video, you will learn about why Google outranks the description, which includes keyword stuffing.

Are you wondering about the best way to use keywords in the blog description? If yes, then the answer is easy. Do decent research on the LSI Keyword related to the primary keyword and use it in writing descriptions. This tactic will help you to get more clicks. And guess what? More click means more popularity, improved ranking on search engine results.

Frequently Asked Questions About Blog Description

How do you describe a blog description?

It’s a cluster of words that shows just below the website URL in Search Engine Result Pages.

What is a blog post description?

It refers to the blog post description, which pops up in the Search Engine Result Pages just below the URL of your blog post. However, post or blog post description varies from blog posts.

How long should a meta description be according to the Search Engine algorithm?

The maximum length of the meta description should not go beyond 160 characters. If you write it over 160 characters, the extra words will not appear on the Search Engine Result Page.

Is it important to use keywords in the Blog Description?

Definitely, you should not ignore the power of the primary as well as secondary keyword. But you should not use them more than once while writing a description.

It’s Your Call – What Are You Waiting For?

We think we have given you enough knowledge about the incredible benefits of blog description, for bloggers, website owners.

This is considered as one of the best SEO exercises and has a proven record of helping bloggers to meet and reach their needs of blogging, be it in one niche or multiple niches.

While the main purpose of the blog writing is to connect with the relevant online, the second sole reason is to gain loads of organic traffic, leads.

Wrapping Up!

This useful article is provided by our young and talented Copywriting expert, who is a creative thinker, Blogger, and is responsible for the content promotion on several web pages or websites.

If you love what you have read, don’t forget to share this article with somebody you think should read it! Remember that; “Sharing Is Caring.

Happy Blogging Fellas!

Sunny Kumar

Number of posts: 159

Hi, I'm Sunny Kumar, a passionate tech enthusiast and a blogger from New Delhi, India. With a degree in IT from IIT-D and expertise in SEO, Cloud Computing, Telecom & Networking, and CEH, I specialize in various technical fields, including SEO, WordPress Development, and PC Building. And being a proficient WordPress user, I’m dedicated to delivering quality content and a remarkable user experience.

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