How to Add a Hyperlink to WordPress? (Step-by-Step Guide)

Adding a hyperlink to WordPress is quite essential. Hyperlinks are the blood vessels of the internet. If you don’t know how you can easily add a hyperlink to your WordPress website, then this article is for you. Below, we have shared a few different ways to add a hyperlink to your websites in different places, including posts, pages, widgets, and buttons.

You don’t need to install any additional plugin to insert a hyperlink, what you have to do is just select the text on which you want to add the link and hyperlink it to the desired URL. Many new WordPress users cannot do this simply because they are unfamiliar with the WordPress interface.

Why Are Links Important?

The work and importance of links are entirely similar to the human blood vessels. As you can easily understand, living without blood vessels is impossible. Similarly, the internet can not operate without links on web pages, which are responsible for connecting websites to other websites and creating the World Wide Web.

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Importance of Links

Let’s understand it by a real-life example,

Suppose you are on the eCommerce website’s homepage and want to purchase a product you see on the home page, but nothing is happening when you click on it; how will you purchase it?

In this case, you can not purchase a particular product if the product link is not opening, or you need to search for the product manually or contact the site owner for the specific product link; the reason behind this entire problem is that the website owner has not added hyperlink on it.

Now think, if there is not a concept of the hyperlink, then what happens?

You will not be able to go from one page to another, which means you can only open the webpage if you have the link.

  • Hyperlinks help visitors easily navigate the important pages
  • Help the website owners navigate visitors to the page they want visitors to visit
  • Tell visitors where they find more information about the particular topic.

It is proved in the study that if you have links to required places on your webpage, then the visitors will spend more time on your website, they will discover more content, and if you are the store owner, then the visitors will purchase more than for what he is supposed to purchase.

Website SEO optimization is another thing where links become important; your website’s SEO optimization is incomplete if there is no internal or outbound link on the web page. You should add at least 2 internal links on every single page of your website and at least 1 outbound link to perform well in SERP, as suggested by many SEO experts.

Now you know how important it is to add a link to your WordPress website. Let’s understand how you can easily add a hyperlink to WordPress in a few different ways.

Steps to Add a Hyperlink to WordPress

Ways to add hyperlinks to WordPress is different for both Gutenberg and Classic WordPress Editor. Below we have explained both the ways in setup by step manner. Read the instructions below, and you can easily add a hyperlink to your WordPress website.

How to Add A Hyperlink Using WordPress Classic Editor?

Many people take WordPress classic editor as an outdated editor. However, it is not true, lots of bloggers are using the classic editor as they are familiar with it, and it is also straightforward to use. Let’s understand how to add a hyperlink to WordPress using the classic editor.

First of all, you need to log in to your WordPress website, go to the post/page, and click on “Add New,” or you can also open the existing post from here.

As soon as you are on the post edit page, select the text on which you want to add the hyperlink, then click on the “Insert Link” option on the toolbar, as shown in the image below.

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Click on the “Link Icon” Shown on Toolbar

Just paste the link and click on the blue button to insert the link. For additional settings like making link nofollow and adding a link title, you can go to link settings by clicking on the setting icon beside the blue enter button.

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Add advanced details to the link

Done, that’s how you can easily add a hyperlink to your WordPress post and pages using the classic editor. It is not just limited to posts and pages; you can add a link with the same link insert options everywhere.

How to Add A Hyperlink Using WordPress Gutenberg Editor?

Gutenberg is another WordPress editor offering more customization options than the classic editor. Adding a hyperlink using Gutenberg is very straightforward. Follow the below instructions carefully to be done with it.

First, log in to your WordPress admin area and go to the post/page where you want to add the hyperlink. Then select the words on which you can add the link. When you select the text, click on the link insert option at the top, as shown in the image below.

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Adding a hyperlink to Gutenberg

You can make your hyperlink nofollow and sponsored using the options below. If you want your link to be open in a new window when anyone clicks on it, then turn on the option of opening in a new tab.

This is how you can add the hyperlink using the Gutenberg editor.

✍️ Authors Note:

No matter where you want to add a hyperlink in WordPress, you must select the text and click on the link insert option. WordPress allows you to add links everywhere, including the menu, post, pages, buttons, widgets, and footer.

Shortcut to Add Hyperlink in WordPress

Opting for a shortcut in your work will save lots of time and increase productivity. There is also a shortcut for adding hyperlinks in WordPress. Below we have explained how you can easily add hyperlinks in WordPress using a shortcut.

1. Press Ctrl + K to Add Hyperlink in WordPress

To add a hyperlink by using Ctrl + K, you first need to log in to your WordPress website and go to the post/page where you want to add a hyperlink.

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Using shortcut for adding links on WordPress

Now, select the words on which you want the link to be hyperlinked and press Ctrl + K to open the link dialog box; type or paste your link here, and click on the blue enter option.

That’s how you can add hyperlinks in WordPress using Ctrl + K shortcut.

2. Using the Paste Link Method

Follow the instructions below to add the hyperlink using the paste link method.

First, copy the URL you want to hyperlink, then log in to your WordPress website, and open the post/page in which you want your hyperlink to be added.

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Copying links and pasting on keyword

Now select the words on which you want to add a link, right-click and click on the Paste option from the right-click menu; you will see your link is added over there.

This is how you can add hyperlinks in WordPress using the paste link method.

Important Taxonomy for Hyperlink

Below we have shared a few important hyperlink taxonomy you should know to effectively link your website with the important resources.

1. Dofollow & Nofollow

Dofollow and nofollow are the two types of links; when you add any link to your website, it is dofollow by default, but WordPress also provides you with the option to make it nofollow.

Those link attributes tell web crawlers whether or not they should crawl the particular link. Dofollow type of link passes the link juice to the URL, and no follow does not pass any link authority.

2. Sponsored Link

This is the new link attribute announced by Google in 2019. When you mark your link sponsored, Google takes this link as sponsored placements, paid links, advertorials, and similar.

You should mark the link as sponsored if you are getting paid by any brand or person for adding a link to your website.

3. Link Title

The link title is the title for the particular link; when any user hovers over your link, he will see the title and get an idea about the particular link.

Most website owners skip adding link titles, but it will be better if you can add link titles with every link.

How Can You Automate the Process of Internal Linking in WordPress?

As internal linking is an important aspect of on-page SEO optimization, many plugins help you deal with it easily. There are many free and paid WordPress internal linking plugins available.

Regarding our recommendations, Link Whisper is one of the best and most used plugins that allow you to configure the internal links automatically. This plugin will do your hours of interlinking work in a few minutes. It will detect the correct anchor text and help you place the hyperlink over it. Here is how you can configure the Link Whisper in WordPress:

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Install & Activate Link Whisper Plugin

First, log in to your WordPress admin area, then go to Plugins >> Click on Add New >> and search for Link Whisper, click on Install and then Activate the plugin (Alternatively, you can download the LinkWhisper Pro plugin from their official website).

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Link Whisper Pro

Get LinkWhisper Pro Plugin

Now you will find an option as Link Whisper, hover over it, and another option will open as Report, click on it, and it will redirect you to the Report page.

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Link Whisper Dashboard (Report Page)

On the report page, you will see all the published and the number of internal and outbound links. Now click on the post you want to add an internal link, redirecting you to the post edit page.

Now scroll down below, and you will see Link Whisper suggesting you anchor test and internal to add over there. Now, you can start interlinking pages to each other.

✍️ Authors Note:

Link Whisper is a freemium plugin; its free version has very limited features. You must purchase the premium version to use features such as Smart Interlinking, Full Reporting, and more. For a single site, the premium version will cost you around $77 per year, and you can also get a discount using the “TheWPX” coupon.

Final Words

Adding hyperlinks in WordPress in the required place is as essential as adding other things, such as images, products, content, and other things. Your website will not perform well on SEO and will not offer a good CTR if you do not place the hyperlinks in the required places, whether an internal or outbound link.

We hope you can add a hyperlink to your website with the help of the above shared step-by-step instructions. If you still have any questions or queries, you can leave a comment below.

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All the information which is published on our website is collected through independent research and tests. The data is being verified through consultation with reliable sources.
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Sunny Kumar

Sunny Kumar, Founder of TheWPX

Hola Amigos! I'm Sunny Kumar, founder of TheWPX. I started my journey in 2015, and since then, I've come a long way. And now, I'm helping new bloggers make their WordPress journey easy and effortless.