How to Add GIFs to WordPress (Quick Ways)

Are you looking to add GIFs to your WordPress blog? If yes, you should continue reading this article. In today’s guide, I will guide you on how you can add GIFs to WordPress posts or pages.

With the rising popularity of emojis and pictures, GIFs are becoming increasingly popular all over the internet. By putting a short, looping video on your blog, you can help your audience understand your message more easily.

You can add GIFs in WordPress using multiple methods and in this guide, I will discuss every possible way to insert GIFs into your site. Moreover, you will also learn the benefits, pros, and cons of using GIFs.

So, what are we waiting for? Let’s start with the guide…

What is a GIF?

A GIF, or Graphics Interchange Format, is a type of image the most common type of file for animated images. GIFs are often used to express emotion and reaction or to tell a story.

GIFs are a series of images or clips from a video that can automatically repeat over and over again without a sound.

In other words, a GIF is similar to a movie, but instead of a long and complicated movie, it’s a short and simple clip. With the surge in the popularity of GIFs recently, we can see that many marketers have incorporated GIFs in their marketing campaigns.

For example, if you were to post a GIF of someone falling down, you would be expressing the reaction of shock.

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Or, if you post a GIF of a puppy being walked, you’re telling a story of a day in the life of a puppy.

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GIFs are quite common on the internet, and more and more people are starting to use them! These animated GIFs are a great way to express your emotions to the audience on your site.

Importance of GIFs

There are many benefits of using GIFs on your site. The major benefit is that visual information is easier to understand as compared to static images. Also, to explain a few steps, we can use a single GIF instead of using multiple images.

The other benefit of GIFs is that it boosts user engagement with your content. In the past, GIFs were widely used on social media platforms like Facebook and Twitter. But, in today’s world, you can find GIFs almost everywhere like blogs, articles, and advertisements to promote a product or service.

To understand the importance of GIFs, let’s take an example. Suppose you are creating a WordPress guide on “how to embed PDF in WordPress”, here you can use GIFs to effectively show a process to the users.

Pros of GIF

Now, when we know what GIF is and their benefits, you might be thinking why use GIFs on your WordPress blog? So, here are some of the pros of using animated GIFs in WordPress:

  • You might be thinking that visual information can be also shared by using videos then why use GIFs? The reason is that GIFs have a relatively small size as compared to heavy videos.
  • As GIFs are small in size, they load faster.
  • When compared to images, GIFs are still way ahead in terms of conveying messages and emotions to the users.
  • Also, users don’t have to install any special extension or plugin in their browser to view GIFs. Moreover, almost every browser supports the GIF format.

Cons of GIF

Now, we know that GIFs have many pros but everything has some downfalls and GIFs have some cons too. Here are some cons of using GIFs in WordPress.

  • The GIF image quality is not good.
  • As compared to static images, GIFs are still heavy in size.
  • Using tons of GIFs can slow your site.

How to Add GIFs in WordPress

There are multiple ways to add GIFs to your WordPress blog. In this tutorial, we will tell you how you can insert GIFs in existing and new posts or pages. Below, I have listed all the possible ways to add animated GIFs to your site.

So, let’s get started.

Inserting a GIF with Gutenberg Editor

The first method to insert GIFs is to use the Gutenberg editor. If you are using Gutenberg editor to edit posts and pages, then you should use this method to add GIFs.

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Click on “Add New Post”

First, edit an existing post or page or you can also create a new one by going to Posts > New Post as shown in the image above.

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Search for “Image Block” on Gutenberg

Once the editor opens, you need to click on the ‘+’ icon and under the ‘Blocks,’ search for ‘Image’ and click on it to add to your post.

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Insert Your GIFs URL

Now, in this step, you have three options to add your GIF;

  • Upload your GIF image
  • Add it from the media library (if GIF already exists), or
  • You can also insert it from the URL.

In our case, we are going to use the insert from URL option.

Click on the ‘Insert from URL’ option and paste the URL of your GIF in the given file as shown in the image above. You can get GIFs from platforms like GIPHY, Tenor, and Tumblr.

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Set Image Alignment

You can also set the alignment of the GIF by clicking on it. You can align it on center, left, right, wide width, and also can set it to full width. Now, preview your post to see how your GIF is looking.

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Preview Your GIF

Inserting a GIF with Classic Editor

There are still many WordPress users who are still using the old classic editor and if you are one of them then you should read this method to learn how to add GIFs to WordPress classic editor.

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Click on “Add Media” on Classic Editor

First, edit or create a new post or page and click on the “Add Media” button as shown in the above image.

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Paste Your GIF Link on the “Insert from URL” Section

Now, you can upload your GIF by using the ‘Upload files’ option, or if it already exists, simply select it from the Media Library. You can also add GIFs by inserting their URL as we did in the Gutenberg editor.

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Preview Your GIF

Voila!! Now, you can display your GIF to the visitors. To see if everything is working fine or not, simply preview the post and check.

Inserting a GIF with a Plugin

If you don’t want to add GIFs using the above-mentioned methods, you can also use a WordPress plugin for the same. There are several plugins available that allow you to add GIFs to your site.

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Search for “GIF Master” on WordPress Repository

GIF Master is one of the plugins that allow you to insert GIFs. If you use Giphy or Tenor to find GIFs then this plugin is for you. To install it, simply go to Plugins > Add New and search for GIF Master.

Now, install and activate it.

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Click on the “GIF Master” Icon

Now, go back to your post and you will see a new button named GIF Master as shown in the above image.

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Search & Add GIF Image You Want

Once you click on it, you will see a popup where you can search for GIFs. Simply, click on the GIF that you want to add to your post. That’s it, now, your visitors can see your GIFs.

Wrapping Up

GIFs can increase user engagement on your site, they let you make your content interesting that will engage users. But, it is recommended to use a fewer number of GIFs on your site as it can lower your speed.

We hope you enjoyed our article on adding GIFs to your WordPress blog. We know that it can be a struggle to find the right methods to add GIFs to your site, and we hope that we were able to help you insert GIFs on your site.

If you have any questions or comments, please comment below. Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!

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Sunny Kumar

Sunny Kumar, Founder of TheWPX

Hola Amigos! I'm Sunny Kumar, Founder of TheWPX. A blog where I share my experience which I have gathered from my last 7 year journey in blogging with all the new bloggers struggling to make their first income.