Do you want a website that is able to produce high conversions and create lots of profit for you? It won’t come easy, and you’ll need to put in a lot of effort, but there’s a way to reach this goal.
Here in this post, we’ll outline some of the most important factors you can consider for building a high-converting site and show you how to get started with it.
To get the most out of a website, you will have to not only make it look great and run smoothly but also employ strategic techniques to get your visitors to convert. But let’s not get ahead of ourselves. We’ll begin with the fundamentals.
Before Aiming for Conversions, Build a Solid Foundation
Every website needs a solid core. There’s no point in using the latest conversion tricks if your visitors are not interested in staying on your website for longer than a few seconds.
Here are a few tips on how to get off on the right foot.
Hire a Local Web-Design Company
Nothing shows your potential customers that you run a serious business other than a well-made custom website. Many web design agencies out there could do the job for you but, in our experience, the best approach is to go local.
Hiring a local company makes the whole process smoother, especially if you own a brick-and-mortar business. For example, if you’re in New York, go for a web design agency from NYC.
Practice Regular Website Maintenance
Websites need to be maintained if you want them to run optimally over any period of time. Another reason to hire a local company to design your website is that they’ll be easier to reach if you need to make adjustments or if anything goes wrong.
Here are some ways you can make sure that your website is well-maintained:
- Keep all your software updated (if you choose to go with a template website instead of a custom design, this means updating all the themes, plugins, etc.)
- Look into content delivery networks (CDN). These help you reduce bounce rates by improving your site loading times.
- Keep the hackers out by adding all the necessary layers of site security.
Make Navigation Effortless
If you want your customers to reach the end of their buyer’s journey, you need to make it as straightforward as possible. The most important pages on the site should be easy to find, only a click away at any time.
This includes sections like the products/services page, contact page, or any other part of the site that directly generates income or leads. In 2021, internet users are not interested in treasure hunts; they want to be able to reach what they’re looking for quickly and without hiccups.
Direct your Audience Towards your Goals
The purpose of your website is to help you achieve your overall business goals. If you’re not quite sure what those are (aside from making money), perhaps you should focus on that first. When you have this part figured out, structure your website to facilitate these goals.
Although your website should definitely run smoothly and look great, these attributes will not drive conversions by themselves. For that, you’ll need to practice a conversion-focused design.
This may sound like a complex thing, but the idea behind it is pretty straightforward — always remember what you want your visitors to do on your site, and structure it accordingly.
The easiest way to do this is by employing effective calls to action. These are usually buttons with headlines and supporting text that compels your visitors to take a specific action. This action can be anything from visiting a page or signing up for a newsletter to making a purchase.
You can scatter call-to-action buttons throughout the site, but don’t do it willy-nilly. Focus on strategic locations such as:
- Top of each page
Having a call to action on your homepage is a must, considering that it is typically the most visited. Just make sure to place it above the fold with a concise explanation of what your brand is all about.
Make your Site Visible to Search Engines
In the early days, search engine optimization (SEO) was all about tricking Google and other search engines to list your site as close to the top of the search results as possible by exploiting well-known cracks in the crawling algorithms.
While the goal of SEO hasn’t changed much (you still want your site to rank high), the methods to achieve it certainly have. These days, there’s no better SEO than keeping your visitors happy. This is perfect because happy users are more likely to convert as well, so you’re essentially killing two birds with one stone.
That said, keeping your customers happy is not exactly the most straightforward objective you’ve ever seen. There are many factors to consider and a lot of trial and error involved, but it is all worth it in the end. Let’s take a look at what you should focus on first of all.
Mobile internet usage has been ahead of desktop for a few years now, and Google recently made a significant change in how it indexes websites. Essentially, the algorithm that decides which pages show up first in the search results now gives a massive advantage to mobile-first sites, so having a responsive website is critical.
If you’re unsure whether your site is mobile-friendly, Google’s tester will tell you in just a few seconds, so make sure to give it a try.
Only a few hours of online courses and light reading on the best SEO practices can help you tweak your website and get it to perform well in terms of SEO. There are also excellent tools available online, allowing you to monitor your progress or track your keywords.
That said, if you want to optimize your site and get the most out of it in terms of SEO, we recommend hiring professionals. Search engine optimization might not seem like it directly contributes to conversions, but it can help you attract customers with a stronger intent to convert if you do it right.
Don’t Neglect Email Marketing
At this point, you might be wondering, “what does email marketing have to do with making my website perform better?” And we don’t blame you; at first glance, this section may not seem relevant to this post’s topic. But hear us out.
Aside from your website or online store, one of the most significant marketing assets you have available to you is your mailing list.
Think of it this way — it is a direct line of communication to people who have already expressed enough interest in your brand to give you their email addresses.
Once you begin to see things from that perspective, it becomes evident that email is one of the most productive sales channels you have at your disposal. So, no matter how much success you might be having with your website, online store, or brick-and-mortar business, building an email list and sending out a periodical newsletter is always worth it.
Now, the point at which your email newsletter and your website converge is when you start using one to boost the other’s performance. For example, one of the best and simplest ways to increase your mailing list is to offer a bit of value to your customers in return for their email addresses. The service or product that you offer will obviously depend on the type of business you run, but it can include things like:
- Short video course on an industry-related topic
- How-to guide
- PDF e-book
The idea here is to make sure that the offer attempts to solve a problem many of your potential customers face. It should be actionable and helpful but still, leave your prospects wanting more and enable them to get in touch quickly if they need help or clarification.
On the other hand, you can use your newsletter to increase conversions on your site. For example, use the weekly newsletter to present your latest blog content or promote a new product. The newsletter helps you show your expertise and build customer trust by demonstrating your understanding of their problems.
Now that you have everything you need to begin improving your site and attaining more conversions, it is time to get started. Although the information is powerful, your website will not improve itself; you’ll need to apply some elbow grease.
If you’re overwhelmed by the scale of this task, start with the thing you believe needs to be improved first. Things like compelling calls to action, contact forms, or mobile responsiveness are all excellent starting points.
Once you’ve dealt with one thing, move on to the next, and the snowball effect will have you rebuilding your entire website in no time. Even when you think you’re done, keep watching out for ways to boost your conversions. That is the only way to stay ahead of the game.