Are you looking for the best SERP tracking tools to track the ranking of your website’s keywords on Google? Tracking hundreds of keywords and maintaining historical data can be a challenging task. If I personally prefer to do it, it consumes a lot of time.
In situations like these, we all need tools that can help track our website’s keyword positions on Google and other search engines, record past positions, and notify us of any significant shifts up or down in Google rankings. However, most tools aren’t capable of doing so.
In this guide, I’m listing a few tools that can help accurately track the position of our keywords on Google and save us valuable time. You can also automate your work with these tools, so they’ll email you whenever there’s a significant rise or fall in your website’s Google ranking.
Now, without further ado, let’s begin with the best SERP tracking tools…
Best SERP Tracking Tools to Track Keyword Position
So the wait is over.
Here I’m sharing the list of the best SERP tracking tools that save you a lot of time and help you focus on the important things.
1. SERPWatcher
First on our list is SERPWatcher by Mangools, well-known for developing five simple yet powerful SEO tools, including KWFinder—one of the best tools in the universe for conducting keyword research.
SERPWatcher is another robust SEO tool created by Mangools to automate your keyword position tracking on Google. With a Mangools subscription, you’ll receive 200 keyword lookups daily with their basic plan and up to 1,500 lookups with their premium subscription.
If you are into blogging, digital marketing, SEO, or manage a big agency, this tool is perfect for you. I would especially suggest SERPWatcher if you blog part-time or full-time.
This tool gives you a lot for your money and you also get some other strong SEO tools with the same Mangools subscription. Trust me, it’s a smart choice.
The thing that I liked most about mangools is that it offers SERPWatcher, KWFinder, SERPChecker, LinkMiner, and SiteProfiler subscriptions in the same plan. It means you can grab all these SEO tools in every plan you purchase, which indeed is great for bloggers like us and all of them will help you in ranking higher than your competitors.
2. SEMrush Rank Tracker
SEMrush is another powerful and trusted tool for tracking the position of keywords in Google. When we talk about SEMrush, it is one of the best tools available for managing all your SEO tasks, including link building, website auditing, daily SERP placement tracking, and keyword position tracking.
Famous brands such as Quora, eBay, and HP use SEMrush for their SEO efforts. Its position tracking tool helps you track your keyword ranking in any country you want across all device types and assists in improving your ranking.
This tool is super useful for folks like you who do digital marketing, run online shops, or handle SEO for clients. It’s pocket-friendly and gives you a single space to take care of all your SEO tasks easily.
The tool is cost-effective and provides and save your time. This way, you can concentrate on growing your business while it handle the SEO heavy lifting of your website.
SEMrush offers Pro, Guru, and Business pricing, which starts from $99.95/month.
However, for TheWPX readers, they’re offering a 30-day trial for Pro and a 14-day trial for the Guru plan. For more details and to avail of this offer, you can check our blog post on SEMrush’s free trial.
3. SERPWatch.io
SERPWatch.io is a powerful SERP tracking tool that can be used to track the position of your keywords on Google. It offers SERP rank tracking for various countries, cities, or devices, making it an excellent tool for those looking to monitor their keywords’ positions on a global scale.
This tool is ideal for tracking keyword positions on a budget. The starter plan begins at just $49 per month and allows you to track up to 7,500 keywords per month (approximately 250 keywords a day), scaling up to $349 per month for 75,000 monthly keywords.
They’re also offering a no-credit-card-required trial of 15 days, so you can test out the features before deciding if it’s the right tool for you.
The SERPWatch.io tool is an excellent way to track your keywords’ positions in SERPs daily. I particularly appreciate this tool for providing detailed information on keyword ranking fluctuations via email, and it also integrates with Slack, which is very helpful for users.
This tool is ideal for beginners, digital marketers, and SEO agencies looking to monitor their websites’ performance in SERPs.
I recommend using SERPWatch instead of SERPWatcher only when you need to track a small number of keywords—specifically, 5-200 keywords per month—because it has limited features compared to the SERPWatcher tool by Mangools.
4. Ahrefs Rank Tracker
Ahrefs is a super useful tool that you might find yourself needing to check how well your website is doing and how it’s ranking for different keywords. It feels like we can’t do without it, right?
They’ve just rolled out this new Rank Tracker thing, which is pretty handy because now you can see where your keywords stand in different countries and on different devices. It doesn’t stop there; it also tells you about the search volume, the kind of traffic you might expect, whether there are any special features showing up in search results, and how tough it would be to rank for those keywords.
To put it simply, Ahrefs is an ace tool that can really step up your website’s SEO game. I’ve worked with it a lot, so trust me when I say it can make a big difference in tracking and boosting your site’s performance.
Many digital marketing professionals, big bloggers, top companies, big agencies, and online shopping brands often use Ahrefs. But the main problem with this tool is it’s quite pricey; the cost starts at $99 per month and can go up to $999 per month for the biggest agency package.
Now, if your blog is just a hobby or you do blogging on the side, I wouldn’t suggest this tool because it might be too expensive. But, if you’re really serious about making a career in blogging or affiliate marketing, trust me, Ahrefs is one of the best tools out there that you can use.
Along with the rank tracker option, Ahrefs offers various other power-packed features, including website auditing and off-page SEO management. With these features, you can check new and lost backlinks, referring domains, and deeply analyze your competitors’ top pages and keywords.
5. SiteChecker
Sitechecker is a multifunctional SEO platform that helps you quickly and efficiently conduct SEO analysis and monitoring of your site. By using this platform, you will save time and receive a guaranteed quality result.
Rank Tracker is one of the primary functionalities of Sitechecker. This feature helps you track the position of your site in any search engine, on both mobile and desktop devices, and in any region. With this tool, you can analyze the position of your site over any date range and compare the performance of your ranking pages with those of your competitors.
This tool is suitable for everyone because the tariff plan is very flexible. The Basic plan starts at $29 per month, which is great for analyzing your own websites. If you are a freelancer or an agency, you can consider the Startup plan for $49 per month or the Growing plan for $99 per month.
For large companies, an individual tariff plan, “Enterprise,” is available for $499 per month. Please note that when you purchase a tariff plan for a year in advance, you will save significantly.
If you haven’t used the Sitechecker tool yet, you can get a free version for seven days.
6. SEO PowerSuite
The next tool on the list is the SERP tracker from SEO PowerSuite. It allows you to track SERP activity for free, making it a great value. The tool analyzes important SEO factors and calculates ranking potential.
You can adjust your SEO strategy based on this information. The tracker checks organic positions in any search engine or location, identifies SERP features, and tracks competitor rankings.
The free version has no limits on keywords or projects and includes a powerful keyword tool. However, to save rankings history, you’ll need to upgrade to the professional or enterprise plan, priced at $149/year and $349/year respectively.
7. Nozzle.io
Nozzle is an interesting keyword rank tracker tool that can help you check your SERP position. It offers more features than other SEO position tracking tools. With Nozzle, you can personalize it to meet your needs, track keywords on a custom schedule, and pull data hourly, daily, monthly, or quarterly.
By using Nozzle’s custom pulling feature, you can easily monitor the position of your most important keywords at regular intervals. This helps you stay aware of any fluctuations and make SEO adjustments before your competitors.
The subscription plan for Nozzle.io starts at $49/month and includes 10,000 monthly pulls and all other features. Additionally, they provide Google’s PAA keywords, which can boost your website’s ranking when included in your blog posts.
Nozzle.io is a top-notch tool for checking how well your website’s keywords are doing. You can also use it to keep an eye on different platforms like Amazon, eBay, Walmart, press releases, Youtube videos, and blog posts. Just make a small change to the URL, and you’re good to go.
This tool is great because it lets you keep tabs on the full online presence of your business and all the different parts of it. Plus, you don’t have to spend extra to watch what your competitors are doing. I’ve worked with many tools, and I can say Nozzle.io stands out for tracking keyword positions. It’s super reliable in maintaining a record of your rankings.
I really appreciate this tool because it does more than just track your domain name’s rankings on SERPs. It can also discover and monitor important data about your competitors. Additionally, you can extract keywords from the “People Also Ask” boxes to gain further insight into your target audience and their needs.
8. SerpStat
Lastly, on our list is SERPStat, another top tool for tracking SERP. It’s a comprehensive SEO tool for professional digital marketers. It assists with keyword research, tracks keyword positions, conducts competitor analysis, and provides various other research features.
The starting price for SERPStat is $55/month with an annual plan. This grants access to over 20 tools for running SEO, PPC, and SMM projects to enhance the visibility of your website or blog. Many bloggers highly recommend this tool for keyword research.
The SERPStat tool is widely used by large agencies, eCommerce brands, and digital marketers to manage their SEO workflow.
This tool is indeed great for performing and managing your SEO tasks, and it is likely suitable for PPC and SMM-related work as well. However, if you’re more focused on SEO and need an all-in-one tool for your business, I recommend you grab SERPWatcher by Mangools, which I ranked in the #1 position due to its affordable pricing and robust features.
The thing I liked most about this tool is the extended API interface and the white-labeled reports. However, they cost double or triple compared to the base plan, which is not affordable for small bloggers and marketers.
Which Tool Do I Recommend?
I strongly suggest you try out SERPWatcher from Mangools. This tool is available to you for just $29 a month, and if you use this special link, you’ll get an additional 10% discount. When you subscribe, you also get access to several other effective SEO tools. Among them is KWFinder, which is my go-to for all the keyword research I do.
Compared to the other tools I’ve talked about, this one is quite budget-friendly for checking where your keywords rank. It’s packed with strong features too. What I really appreciate, apart from its all-in-one SEO capabilities, is its super clean design.
The look of this tool is fresh and user-friendly, with everything placed just right. If you are just beginning your journey in blogging, then I must say, starting off with this tool would be a smart and valuable choice for you.
Bonus Tools
Here are some bonus tools that are great for tracking keyword positions in SERP. Some of them are even better than the tools I mentioned earlier and can be considered as the top alternatives. Feel free to give them a try if you’re interested!
1. SE Ranking
Another tool on our list is SE Ranking’s SERP Rank Tracker. This is a powerful, top-rated SERP checker that helps you keep track of search engine keyword rankings across every major search engine, region, and device. Plus, it helps you know how your competitors are ranking for your target keywords.
SE Ranking pricing plans start at a monthly cost of just $18.6 if you pay for the year. The cost increases depending on how many keywords you need to track, pages you need to audit, and backlinks you need to monitor. You can also opt for one of the more expensive plans if you are working on a lot of projects or need to give more people access to the tool.
SE Ranking is the preferred SEO solution for business owners, SMBs, digital agencies, and large enterprises worldwide. With affordable pricing options and a comprehensive set of tools, SE Ranking is a worthwhile investment.
The platform provides access to a wide range of tools to assist specialists in optimizing websites for organic and paid search campaigns. In addition to tracking rankings, SE Ranking is well-known for its competitive analysis, keyword research, and website audit tools, which provide everything necessary for search optimization.
What I like most about this tool with regard to SERP rank tracking is that it allows me to define target URLs for my keywords and lets me know if my pages show up for any SERP features in Google.
2. AccuRanker
AccuRanker claims to be the fastest keyword rank tracker tool in the world, exclusively focused on tracking keyword positions. It caters to SEO professionals and agencies, making it less affordable for small bloggers.
Since AccuRanker solely focuses on SERP tracking, it offers more premium features compared to the other tools mentioned. Some of these features include advanced reporting and tracking keyword positions on Google, Bing, YouTube, Baidu, and Yandex.
AccuRanker is renowned for keyword tracking, solely focusing on monitoring keyword positions on SERPs. What stands out to me about this tool is its ability to track keyword positions across multiple search engines, not just Google.
However, I find the pricing to be disappointing. The starting price for this tool is $99 per month when billed annually, which is not affordable for small bloggers and marketers. Personally, I would not choose to use this tool for my projects due to the high cost.
With this tool, you can track unlimited websites’ rankings (although there is a monthly limit for the number of keywords you can track). You can add unlimited users to your AccuRanker account. It also enables daily and on-demand keyword tracking, as well as sharing historical volume and advanced reporting.
3. Long Tail Pro Rank Tracker
LongTailPro is a popular tool used to track keyword difficulty and position on Google. Bloggers and digital marketers highly recommend it for keyword research.
Long Tail Pro is primarily used to find long-tail keywords for your website. It helps analyze competitors and determine keyword profitability.
Long Tail Pro is a popular brand for keyword research. Many marketers prefer this tool to find affiliate articles for their websites and assess keyword profitability. It is commonly used by affiliate marketers, beginners, digital marketers, eCommerce businesses, and large agencies to discover long-tail keywords.
The starting price for the long-tail keyword base plan is $25/month when billed annually. This plan allows you to track up to 30 keywords from unlimited domains. It includes 800 keywords and SERP lookups. With the agency plan, you can track up to 1,000 keywords in SERP position.
4. SERPWoo
SERPWoo is a top SERP tracking tool in the market. It focuses on tracking keyword positions and provides detailed analysis reports. Additionally, it alerts you to important changes on your website.
The tool presents SERP tracking visually, making it easy to understand for beginners. It also displays social signal metrics and 3rd party data sources on your dashboard, which I found to be a standout feature.
SERPWoo is ideal for agencies, eCommerce brands, and digital marketers who require white-labeled reports for their clients. It also offers API access with a 90-day historical data archive.
SERPWoo’s base plan starts at $49.95 and allows tracking of up to 750 keywords from over 70 countries. It also offers the ability to create unlimited projects with unlimited teams, enabling you to download white-labeled reports directly from the dashboard.
Why Use SERP Tracker for Your Website?
Sometimes, you might need to check where your website’s keywords are showing up in Google’s search results because you’re seeing significant updates on your site. I can suggest a smart way to handle this!
Let’s say your website’s rank on Google has dropped, and you’re not sure why or how your site slipped down in the search results. Keeping an eye on where your keywords stand in the search results is a good strategy to figure out what went wrong and how to improve it.
You can use a tool to track your website’s keywords to understand why your site isn’t ranking as high as before, and this can help you sort it out quickly.
I’ve found tools like SERPWoo or Ahrefs Rank Tracker to be quite handy for creative jobs, too. For instance, if you write content, you can monitor how well the keywords related to your topics are performing and create an article focused on those keywords.
Frequently Asked Questions
Confused about which SERP tracking tool to pick?
I’m here with some common FAQs usually asked by new bloggers when they’re deciding on the best SERP tracking tools. You can check these out to understand SERP, how to track it and find out which SERP tracker is the best. I’ve got experience in this area, so trust me to guide you through it!
What is SERP?
SERP means the pages you see when you search for something on websites like Google, Bing, or YouTube. These pages show up because of the questions you ask. I know these well because I often help people understand how search engines work and how to make their information show up on these pages.
What is Keyword Rank Tracking?
Keyword rank tracking is a method where you monitor and find out how your chosen keywords are performing in search engine results. By doing this, you can figure out how well your website is showing up when people search for certain words.
How is SERP Tracking Useful for My Website?
Tracking the fluctuations of keywords in SERPs is important to determine whether our website is growing on search engines. Essentially, with SERP tracking tools, we monitor the ranking and visibility of our website and accordingly build strategies to further increase the website’s visibility.
Which is the Best SERP Tracking Tool?
I personally prefer SERPWatcher by Mangools. It’s the tool I use to track my website’s keyword positions on Google. I also recommend trying SERPWatch, AccuRanker, and Long Tail Pro if you need alternatives to SERPWatcher.
Wrapping Up!
To keep an eye on where your website’s keywords rank, you need to know how well your website is doing on search engines like Google. But tracking can get tricky when you have many keywords or websites, or if you need to check rankings in different countries. It can take up a lot of your valuable time.
In such situations, it’s smart to use a tool that tracks search engine rankings (SERP tracker). This kind of tool saves time you can then spend on making your blog earn more.
I highly advise using a SERP tracker. For keeping tabs on keyword positions in Google, I suggest you try SERPWatcher. It’s packed with extras, simple to operate, and user-friendly for beginners.
